The statistical data is collected and presented in real-time. The actual date and time of a scan is shown according to the user's current time zone. There are some factors that may result in occasional discrepancies such as location. Here are some of them:
- IP Geolocation: Google Analytics uses IP geolocation to determine the location of website visitors. However, IP geolocation is not always accurate, as IP addresses can be dynamic, shared, or masked by virtual private networks (VPNs), proxies, or firewalls. This can lead to incorrect location information for some visitors.
- Internet Service Provider (ISP) Routing: Sometimes, ISPs route internet traffic through servers located in different countries. As a result, the IP address associated with a visitor might reflect the location of the ISP server rather than the actual visitor’s location.
- Data Center Locations: Some companies or organizations host their websites on servers located in different countries or regions. If the server’s location differs from the actual visitor’s location, it can affect the reported location statistics.
- Proxy Servers and VPNs: Proxy servers and virtual private networks (VPNs) allow users to browse the internet through servers located in different countries. When visitors use these services, their IP address will correspond to the location of the proxy server or VPN server, rather than their actual location.
- Ad Blockers and Privacy Extensions: Some ad blockers and privacy extensions may block the Google Analytics tracking code or modify the data sent to Google. This can result in incomplete or inaccurate location information.
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